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SEO Tool Kit

For starters, SEO is search engine optimization.  This is a technical process webmasters do to web pages for an entire website to gain online traffic.  The most basic fundamental technique starts with Meta tags, having the right Meta tags in the right parts of the html of a web page. 

 

Once a website has been properly optimized it must be sent to search engines and or search directories to be indexed.  There are several types of search engines and online search directories.  They are general, others may be vertical.  In reality, there are so many kinds of search engines on the web today.  Please refer to the link below for close to a comprehensive search engine list. On the financial side, generally, some search engines and directories are free; some are free with a reciprocal link exchange and for the rest there is a fee for inclusion.

 

SEO service involves a huge amount of work.  If you have a major picture for your online business or you simply want a successful online business, you may want to consider setting up a team to help you run your online business particularly, in this area.  The work involved with search engine optimization is an ongoing process.  For example, you need to perform adequate link-building, update you web pages on a regular bases, blog, and keep an eye out for competitors' changes and much more.  Here are some free online resources to help you with your endeavors (they may ask for a fee in the future):

To check how your website is doing on Google and also your website statistics go to Google.com under the link business solutions.  Websites stats are very important in SEO; statistical software programs can be very expensive.  Google Analytics is an excellent free tool for website owners and webmasters.

 

For a quick page rank check, visit the link below.  Your website's page rank is very important, it helps a great deal in search ranking leading to more and quality web traffic for your important keywords.  According to sources, page rank is updated three to four times a year.   The guess is the next page rank will be between the end of July and first week of August 2010.  You really do not want to miss that, all your work has to pay off!

 

Get the fundamentals of SEO, get listed, consider some of these important resources or tools and see some success in your online business.

 

Search engine list

http://en.wikipedia.org/wiki/List_of_search_engines  

Page rank checker

http://www.prchecker.info/

 

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Online Advertising

What is online advertising? 

This article briefly starts with the atmosphere of the online community.  Then move into the dynamic nature of online advertising.

 

Online Community:

The online community is no longer for the few as it was in the past, mainly for government, schools, and researchers.  Now the web as we know it is pretty much available for all to use.  In fact, several organizations have even taken it upon themselves to make it less expensive if not possibly free for all to use in the sense of nurturing creativity and developments.   As a result, hundreds of freebies exist online, ranging from computer programs, websites, and media rich social networks.

The Challenge

This article is about to discuss online advertising.  First of all, it is very important, to understand that there are millions of websites out on the web just like yours with similar message.   If you have a website, the site is now lumped together with all these websites.  The challenge is that you are very dedicated to your business and you want to see it succeed.  Above all, you want to help somebody.  Here is the issue, how are you going to reach that somebody who also needs your product to make their life better in the mass?

Online Advertising Strategies:

Well, on the web, there are several advertising strategies used to reach audience.  These strategies are:

Pay per Click

As in the name, you only pay when your advertising campaign is clicked.  This can take the form of link, with a few strings of words usually appearing as a sponsor results on major search engines.  They also take the form of advertising banners in all sizes ranging from squares to skyscrapers styles.  Just a wink and you have blown your dollars all away.  This can be a very expensive way to reach your audience.  

Email Marketing

Email marketing is still functioning but it usually comes with opt out.  At this point in time, it will be hard to email someone outside of your contact or customer list like it was in the past.  When email addresses were sold.  Anyway, e-mail advertisements are easily discarded as spam by programs within the e-mail server before they reach the inbox.

Social Media

Social media like Facebook.com provide an enormous opportunity to reach millions of audience who are eagerly socialization, possibly relaxed enough to pay attention to advertisements and interested enough to “like” your campaign message for their profile.  Advertisements in this kind marketplace can also be in the form of the pay per click model.

Search Engine Optimization (SEO)

Search engine optimization is when the html part of your website is optimized for search engines to be indexed and even ranked by keywords to bring to your website traffic.  This is by far the most important and cost effective way of reaching more new potential customers.   The most important reason for this type of advertising is that it is geared toward search engines.  Sources suggest that search engines are said to be used by over 80% of online users.   So you want to get a piece of this pie.  You can do this yourself or hire an agent to do it for you. 

Online advertising is dynamic, and powerful and important for your firm’s survival.

 

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How to make your site search-engine friendly

When building a website there are some components that you may need to consider if you plan to have people on the website.  Websites should not be built only to be appealing.  They must be built to communicate to both people and or search robots.  It is true that most of the internet traffic is directed by search engines. 

These days almost everyone knows and uses Google, Yahoo, MSN and others.  It will be very hard to build a website and expect people to flock to it to buy your products without them.  A least, the other alternative will include marketing through business cards, flyers, newspaper advertisements and others.  Still you will not be maximizing the full potential of your website if you are not connecting your site with search engines.

Here are some basic techniques to make your website search engine friendly.  First of all, you need to research and select appropriate keywords.  Use the keywords according to your website’s content.

Once you have acquired your keywords, consider the rest of the Meta tags.  These Meta tags must be used effectively in the appropriate parts of your web pages for search engine robots.  Your website will enjoy being ranked on search engines with these tags, or a combination. 

Note that, before Google, Yahoo or MSN knows you have built the best website of its kind on the web.  You must send your link to these databases to be crawled for inclusion.  In the past, the time frame for your link to be visible in search engine results was about 6 weeks.  Also consider link exchange with other webmasters of similar content.

Having a website is very important to your business or even personal use in some cases.   There is more to building a website than its looks.  Build your website search engine friendly!